This is what it looks like when style finally clicks.
A structured, personal process that sorts your wardrobe, defines your style, and sends you shopping with complete clarity.
No guesswork. No wasted money. Just a wardrobe that works.
THEY’VE CLEARED OUT THE WARDROBE, DONE A BIG SHOP, FOLLOWED THE INSTAGRAM ACCOUNTS. IT HASN’T STUCK.
Without a clear strategy — knowing what image you want to project, your signature style, your colour palette, the items that work for your body and lifestyle — every purchase is a guess. Some guesses work. Most don’t. The wardrobe fills up again, and nothing connects.
What I do is different. I have strategy. I start with who you are and what you want your image to say. I find out your style aspirations. I research the styles and brands that will be most suitable.
Then we shop. And everything you buy has a reason and earns its place in your wardrobe.
Most women who come to me have already tried to fix this on their own.
The Style Reset
Before we meet, you’ll complete a short prep assignment. It helps us both understand your personal brand values and style aspirations.
Step 1 — The Prep
We start with your current wardrobe. In person, we go through what you own. I see what works, what doesn’t, and help you let go of what’s been sitting unworn for years. By the end of this session, you’ll have a clear idea of what you’ve actually got, and exactly what’s missing. This is often where most clients have a lightbulb moment. You may have some good clothes; the pieces just don’t work together. Once you see why you’re stuck, everything changes.
If you feel you are starting afresh and don’t require an in-person wardrobe visit, the review session takes place virtually. We meet on Zoom to discuss your prep assignment, your current wardrobe, and your aspirations and goals.
Step 2 — The Wardrobe and Style Review
Before you go anywhere near a shop, I do the groundwork. I undertake research to source what you need, identify the right brands and pieces, and, if possible, already have them in a shopping suite waiting for you to try. I plan our shopping day so that you’re not walking into a shop and hoping for the best. I research every item with your style preferences, body, colour palette, lifestyle, and budget in mind.
Step 3 — The Research
A half- or full-day shopping trip, together in person. This is not a browse. It’s focused, efficient, and intentional. You try things on; we assess; we make decisions. I’ll push you to try things you wouldn’t have reached for yourself—and most of the time, those are the pieces you wear on repeat.
You’ll leave with a bag of things you love, that fit properly, that go with what you already own, and that you’ll actually wear.
Step 4 — The Shopping Day
After your shopping day, we meet again on Zoom to discuss and find any missing pieces we didn’t come across during our in-store shopping trip. During the session, I’ll put together a curated digital board of up to 20 items that complement what you’ve already bought. It gives you a clear idea of what remaining items I recommend you buy for the season.
Step 5 — The Final Pieces
A wardrobe with a clear foundation. Items that connect. A signature style you can build on.
The knowledge to shop well on your own going forward — what to buy, what to avoid, and why.
And most importantly: shopping and getting dressed stops being something you dread.
It just becomes something you do.
What you walk away with.
What you walk away with.
The Investment
from £4,500
Working with me directly:
from £2,500
Working with a senior associate stylist:
This is not a small investment. I know that. But the women who work with me aren’t spending money on a treat — they’re solving a problem that has been costing them time, confidence, and money for years. Most clients say they wish they’d done it sooner.
You’ll also require a minimum shopping budget of £2,000, separate to the styling fee. The exact amount depends on your wardrobe goals and what we find in the review — we’ll talk through what’s right for you on your discovery call.
Travel is included within London Zones 1-3 or within one hour of N22.
I work with a small number of new clients each season. My diary fills quickly and I don't take on more than I can give my full attention to.
Nicole is my senior associate stylist. She's been working within my consultancy for six years and delivers the same structured Style Reset process. She has her own clients, her own strengths, and a track record of brilliant results.
When you enquire, we'll work out together who is the right fit for you.
